Today's Notable Quote: "We do Chicken Right!" - KFC ad slogan.
Today's announcement that KFC will begin using "transfat-free" oil to prepare it's fried chicken is great news for a public with increasing awareness and concerns about the downside of consuming large amounts of transfats. The company's move signals sensitivity toward many customer's desire to eat "good-tasting" healthier foods. Taste remains a major reason (most often, the #1 reason) that people buy and eat certain foods. If KFC can deliver on taste and nutrition--both they and their customers will benefit.