Notable Quote: "Fear is a universal emotion, it's viral and people will go to great lengths to make it go away." - Seth Godin, from his blog post today.
I am always surprised by posts like this. I don't disagree with Seth Godin's quote--yet I wonder at the fact that Americans pay to see films and participate in events that put simulate scary situations. Perhaps it's the simulation rather than the reality that makes the difference. Marketing with fear is a powerful tool.