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B. Joseph Pine: The Experience Economy: Work Is Theater & Every Business a Stage
Barry Glassner: The Gospel of Food: Why We Should Stop Worrying and Enjoy What We Eat (P.S.)
Daniel J. Levitin: This Is Your Brain on Music: The Science of a Human Obsession
Max Lenderman: Experience the Message: How Experiential Marketing Is Changing the Brand World
Nassim Taleb: Fooled By Randomness:The Hidden Role of Chance in Life and in the Markets
Bernd Schmitt: There's No Business That's Not Show Business: Marketing in an Experience Culture
Shaun Smith: Managing the Customer Experience: Turning Customers into Advocates
William C. Taylor: Mavericks at Work: Why the Most Original Minds in Business Win
Lee Strasberg: A Dream of Passion: The Development of the Method
Diana Lasalle: Priceless: Turning Ordinary Products into Extraordinary Experiences
Anna Klingmann: Brandscapes: Architecture in the Experience Economy
Michael Michalko: Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition)
Howard Schultz: Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time
Chris Anderson: The Long Tail: Why the Future of Business Is Selling Less of More
Joseph Michelli: The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
Marty Neumeier: Zag: The Number One Strategy of High-Performance Brands
David Brooks: Bobos In Paradise: The New Upper Class and How They Got There
Markets of One: Creating Customer-Unique Value through Mass Customization
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
Lewis Carbone: Clued In: How to Keep Customers Coming Back Again and Again
Thomas L. Friedman: The World Is Flat: A Brief History of the Twenty-first Century
Steven D. Levitt: Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Robert Scoble: Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers
Fred Reichheld: The Ultimate Question: Driving Good Profits and True Growth
Ben McConnell: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Emanuel Rosen: The Anatomy of Buzz : How to Create Word of Mouth Marketing
B. Joseph Pine: Mass Customization: The New Frontier in Business Competition
Stephen Mansfield: Never Give In: The Extraordinary Character of Winston Churchill
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