Today's Notable Quote: "A GOOD name is rather to be chosen than great riches, and loving favour rather than silver and gold." - The Book of Proverbs, Chapter 22:1 (KJV).
John Moore of Brand Autopsy directed us to a "don't miss" article from the current issue of Business Week Magazine on What Price Reputation? in his July 1 weblog post. The article referred to in the blog discusses how market reputation can impact the perception, and ultimately the market value of a company. Thanks, John. Great stuff! Click on one of the previous links for more on this study.
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