What's in a name?

Notable Quote: "The sweetest sound in any language is to hear one's name spoken." - Dale Carnegie.

Some of these names may not be so sweet to their customers (or marketers)....an entertaining and enlightening blogpost by uber-marketer Seth Godin, nonetheless...Chevrolet makes cars, and each car has a name (Corvette, Impala).

Where did the marketers at Coca-Cola come up with this brand name?