The continued commoditization via commodification

Notable Quote: "I fear this multi-billion dollar organization is destroying the game I love with a greed-driven mania to monetize every square inch of its reach. Even Advertising Age magazine calls the logoed vest idea 'ridiculous.' " - Jackie Huba from Church of the Customer blogpost.

In the continued effort to extract more profit from their brand - the NFL continues to look for additional avenues to extract advertising dollars--in this instance, literally 'off the backs of the media'.  Read Jackie Huba's blogpost for more on this interesting story. In my mind--it is a way to commoditize (remove value) via this attempt to commodify (add profitability) to the NFL experience. A different kind of pigskin