An Apple a day keeps childhood obesity away...

Today's Notable Quote: "We think kids will flock to it." - Burger King spokesman Keva Silversmith.

Kudos to Burger King on their initiative to provide a "healthy" alternative to french fries. They are serving "fresh, fry-sized slices of apple" in a package Burger King has cleverly named a "fry pod".

The QSR giant has also introduced an effort to guide the younger set toward healthier menu choices overall. They have agreed to limit advertising to children under 12. The company will push to young kids only meals that have fewer than 560 calories and only meals that derive less than 30% of their calories from fat.

The marketer spent $285 million in advertising last year.  Burger King Introduces Fruity Side as It Agrees to Limits on Kid-Aimed Ads

A big question remains, however, for companies...who, like Burger King and McDonalds have built their business on a slippery slope (dietarily speaking). Can they transition from hedonistic to healthy...and from fried to fresh? Today's Church of the Customer Blog asks this question of Southwest Airlines and other companies in an insightful and thought-provoking blogpost today.