Choosy?

Notable Quote: BRILLIANT! Seth's reasoning in this blogpost is peerless..."I used to have one choice to make a phone call. Now I have a dozen. I used to have one place to buy insurance for my company, now I have thousands. One bank near my house, now ten thousand a click away." - Seth Godin, from his Seth's Blog on Columbus Day.

Choice: this post is a brief, salient, great distillation of the content from Barry Schwartz's  The Paradox of Choice.  So very simple--yet true...