Customizing to Commodify or Commoditize?

Notable Quote:  "If scarcity isn't your primary method for generating demand, then getting your product or service into as many hands, mouths and minds possible is. The ideas, products or services that spread the most usually win.  Today and more so tomorrow, that means letting go of the control you're accustomed to." - Ben McConnell from the Church of the Customer weblog.

The British band Radiohead is allowing the marketplace to "name its price" when purchasing their newest album. How's this working out? Visit their website at this address to learn more about it: http://www.inrainbows.com/Store/index3.html - or you can read more about this phenomenon in the Church of the Customer Blog . Very interesting stuff...