« Authenticity: A Review... | Main | Logo Limbo..."how logo" will you go? »
Notable Quote: "Purple allows women to feel like they're part of something, other than just tickets to the game, tailgating, the standard norm that's offered to them on a daily basis," says Gabrielle Dow, a Ravens marketing director. From Church of the Customer weblog today.
Great perspective on Football "fandom" from Jackie Huba in the Church of the Customer Blog today.
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341bfc7c53ef00e54f107b118834
Listed below are links to weblogs that reference Fans are Fans are Fans...or are They?...:
This is only a preview. Your comment has not yet been posted.
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
B. Joseph Pine: The Experience Economy: Work Is Theater & Every Business a Stage
Barry Glassner: The Gospel of Food: Why We Should Stop Worrying and Enjoy What We Eat (P.S.)
Daniel J. Levitin: This Is Your Brain on Music: The Science of a Human Obsession
Max Lenderman: Experience the Message: How Experiential Marketing Is Changing the Brand World
Nassim Taleb: Fooled By Randomness:The Hidden Role of Chance in Life and in the Markets
Bernd Schmitt: There's No Business That's Not Show Business: Marketing in an Experience Culture
Shaun Smith: Managing the Customer Experience: Turning Customers into Advocates
William C. Taylor: Mavericks at Work: Why the Most Original Minds in Business Win
Lee Strasberg: A Dream of Passion: The Development of the Method
Diana Lasalle: Priceless: Turning Ordinary Products into Extraordinary Experiences
Anna Klingmann: Brandscapes: Architecture in the Experience Economy
Michael Michalko: Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition)
Howard Schultz: Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time
Chris Anderson: The Long Tail: Why the Future of Business Is Selling Less of More
Joseph Michelli: The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
Marty Neumeier: Zag: The Number One Strategy of High-Performance Brands
David Brooks: Bobos In Paradise: The New Upper Class and How They Got There
Markets of One: Creating Customer-Unique Value through Mass Customization
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
Lewis Carbone: Clued In: How to Keep Customers Coming Back Again and Again
Thomas L. Friedman: The World Is Flat: A Brief History of the Twenty-first Century
Steven D. Levitt: Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Robert Scoble: Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers
Fred Reichheld: The Ultimate Question: Driving Good Profits and True Growth
Ben McConnell: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Emanuel Rosen: The Anatomy of Buzz : How to Create Word of Mouth Marketing
B. Joseph Pine: Mass Customization: The New Frontier in Business Competition
Stephen Mansfield: Never Give In: The Extraordinary Character of Winston Churchill
Comments