Notable Quote: "Is a logoless car worth more or less than the typical kind? Why do we not only put up with it, but expect it and like it?" - Seth Godin, from his October 21, 2007 blogpost (see link below).
I've spent a good deal of time lately thinking about the concept of the "logoless automobile". What if some "forward-thinking" manufacturer figured out a way to truly mass-customize the automobile from nameplate to exhaust pipe?
Evidently Seth Godin tried to work this out as he worked all day on Sunday. The thinking reflected in this post assures me that this must be the case...What's a logo worth?