Today's Notable Quote: "Your business can't claim that either it or its offerings are authentic through marketing or any other means. You must earn the privilege of being deemed authentic only through the act of rendering." - James H. Gilmore and B. Joseph Pine II, from their newly-published book Authenticity What Consumers Really Want
I'm just back from Strategic Horizons' thinkAbout - a great gathering of business mavericks from across the country (and a few from outside the U.S.). It was an inspiring and energizing time to discuss ideas, challenge the status quo and dream big ideas of what could (and perhaps, should) happen in the business world in the coming months and years.
Each thinkAbout participant received a copy of what is sure to be a Harvard Business Press classic, Authenticity What Consumers Really Want. This is a terrific follow-up to The Experience Economy. In a discussion on "The Paradox of Authenticity" the authors list 5 Axioms of Authenticity. They are as follows:
Axiom 1. If you are authentic, then you don't have to say you're authentic.
Axiom 2. If you say you're authentic, then you'd better be authentic.
Axiom 3. It's easier to be authentic, if you don't say you're authentic.
Axiom 4. It's easier to render offerings authentic, if you acknowledge they're inauthentic.
Axiom 5. You don't have to say your offerings are inauthentic, if you render them authentic.
These Axioms are interesting to consider when reading a blogpost like the one by Seth Godin regarding Business Development...