Today's Notable Quote: "When choice is limited, I want a generalist. When selection is difficult, a jack of all trades is just fine. But whenever possible, please bring me a brilliant specialist." - Seth Godin from his blogsite.
Who do you call when you need plumbing repaired? Need contact lenses/glasses? Dental work? Consulting? Do you look for someone who is "pretty good" at a number of things...or do you seek out the best (at least, the best you can afford) in their respective field?
I enjoyed Seth Godin's blogpost, We specialize in everything - which offers an interesting perspective on this subject.
How about your business...what makes you "Special"?