"Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience."
This statement from authors Joe Pine and Jim Gilmore is one, that if heeded, can help virtually any business avoid the commoditization of their offerings--a downward spiral, which ultimately leads to irrelevance. I recently read the updated version of "The Experience Economy" (following 15 readings of the original version). As I immersed myself in the pages, I was deeply impressed with the way in which the authors were able to retain the integrity of the original book, while expanding
on existing examples of experience stagers, and adding new, dynamic examples of companies who have transitioned from selling goods and delivering services--to staging experiences. They have done an incredible job of "refreshing" the experience for this reader and practioner of their work.
The updated edition is an appropriate "Act II" to the original TEE The Experience Economy: Work Is Theater & Every Business a Stage, which was named one of the 100 Best Business Books of All Time by CEO ReadsThe 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You. This refreshing reading experience is available in soft cover, or electronically. I've taken turns reading the printed page, as well as on my Kindle and iPad2.