Solutions Talk

Where were you on 9/11/01? I was going Disney World...

I was drinking a Diet Coke onboard a Delta Jet - 15 minutes outside the Orlando International Airport on a sunny Tuesday morning, as the unthinkable was happening in New York and DC. Heading into Orlando a day or so ahead of the group of 100+ business people who were coming into the city to participate in a business learning experience I was leading with help from Disney Institute facilitators.

We were set to start the meeting on September 12th. The meeting never happened--as many of the participants had their flights diverted or cancelled. Only 3 of us made the trip into Orlando that day - and spent the evening at the "closed" Park (closed due to security concerns for only the second time in 30 years of operation) watching Disney's "The Kid" - starring Bruce Willis and occupying our respective lodging - along with 2 dozen others - and waiting to learn what would happen next...

Fat-heads rejoice!

Note: The "Better Burger" category is the fastest growth area in fast-casual restaurants today. I found this article (a couple of years old) that helps explain the phenomena in Neuroscience terms.

A quote worth noting: “Digesting fatty foods enhances memory consolidation using the same neural pathway as emotional learning.” - Darya Pino, Scientist/foodie/blogger.

If you've never heard of Five Guys -the QSR Chain that has opened 300+ stores over the past 5 years...start listening...and looking for one. Boasting a "fresh and simple" menu, they are a burger-lover-on-a-budget's version of paradise.

If you are guilt-ridden at the notion of consuming copious amounts of red meat, white flour and starch--washed down with sugary carbonated beverages--take heart! Consuming fats, sugar and caffeine may help (at least for a few moments) you to learn...

For more on the topic, and more about Five Guys - read on. The Neuromarketing of Burgers