Today's Notable Quote: "There is no substitute for performance." - Anonymous author--sign on my Father's office wall.
As I travel the country, I see food retailers continuing to seek a competitive edge in today's marketplace. Lately, many have turned to "Natural", "Organic", "Free-range", "Minimally Processed", etc. claims to differentiate themselves from one another.
In reality, virtually any and every retailer has access to the same, or "like type" products. It is for this, and other reasons that supermarkets, drug stores, supercenters, etc. should determine who they are, what they do well...and do it.
Most of the time, this decision involves people--not just products. The people of any company are the "standard bearers" for the company. They ar the "face" of the organization to the consumer. Without strong people contributing to a culture that supports the values and mission of the company--product selection and pricing is a weak differentiator. These factors may get the retailer into the consumer's "selection set"...but will not necessarily insure that they are the store of choice.
One of the finest food retailers in the country is Wegmans Food Markets. They reflect this philosophy throughout their operation. Their "people mission" is stated explicitly and prominently throughout their stores, their offices and on the backs of their manager's and executive's business cards. Here's what it says...