Today's Notable Quote: "Somebody hit the fast-forward button!" - A frustrated fellow patron of the local cinema--during the middle of the 4th "pre-preview" commercial.
And so it goes--just when you think you can escape the clutches of the crass and crafty handiwork of ad agencies thanks to TiVo, DVRs and other recording devices...you duck into a movie theatre for the latest release, and--you get more than you bargained for...
Catch A Commercial At The Movies
According to the Cinema Advertising Council's just-released report, cinema advertising industry revenues among CAC members grew 15% to $455.7 million in 2006. CAC members account for more than 81% of US movie screens, according to the organization.
The report includes revenue data for both on-screen cinema advertising, including commercials airing in advance of movie previews and the feature presentation, and off-screen revenues, including those derived from audio programming, sampling, special events, concession-based promotions and lobby-based promotions.
According to the report:
- On-screen advertising revenues increased 15% to $417,401,000 in 2006 from $361,598,000 in 2005
- Off-screen revenues grew to $38,260,000 in 2006, a 15% increase from $33,232,000 in 2005